Channel Middle East Awards 2008

The Middle East IT market plays host to one of the fastest-growing channel communities in the world with hardware and software vendors adopting the indirect model as their preferred route for reaching end-users in the region. The growing level of investment that vendors are making in their partner networks is testament to the importance that an effective channel strategy has to play in the Middle East technology sector.

At the heart of this vibrant channel landscape are the distributors, resellers, solution providers and retailers that supply a wide assortment of products and services to customers of all shapes and sizes. The need for channel players to meet the changing demands of their vendor partners and at the same time deliver the added value that customers have come to expect has led the channel to mature at a rapid rate.

These developments - and the effort, commitment and innovation behind them - deserves recognition, not just internally by an organisation's stakeholders, but by the entire channel population as a whole.

In March 2008, members of the regional IT channel will receive the recognition and acknowledgement they deserve when Channel Middle East hosts the region's first awards ceremony aimed solely at honouring success in the channel.

Designed to reward the individuals and companies that have made their mark in the IT channel during the past year, the Channel Middle East awards will pay tribute to the outstanding achievements of vendors and their channel partners.

Channel Middle East remains the primary source of news and information on the Middle East IT market, which makes it perfectly placed to unite the entire channel community for an evening that will recognise the accomplishments of vendors, distributors, resellers and retailers. Channel Middle East knows what's impressive and the inaugural channel awards will see the region's elite take centre stage.