Nokia outlines new strategy, structure
Nokia has outlined its new strategic direction, including changes in leadership and operational structure to accelerate the company’s speed of execution in a competitive environment.
Major elements of the new strategy include:
• Plans for a broad strategic partnership with Microsoft to build a new global mobile ecosystem; Windows Phone would serve as Nokia’s primary smartphone platform
• A renewed approach to capture volume and value growth to connect ”the next billion” to the Internet in developing growth markets
• Focused investments in next-generation disruptive technologies
• A new leadership team and organizational structure with a clear focus on speed, results and accountability
With Nokia’s planned move to Windows Phone as its primary smartphone platform, Symbian becomes a franchise platform, leveraging previous investments to harvest additional value, a statement said.
This strategy recognizes the opportunity to retain and transition the installed base of 200 million Symbian owners. Nokia expects to sell approximately 150 million more Symbian devices in the years to come, it added.
Under the new strategy, MeeGo becomes an open-source, mobile operating system project. MeeGo will place increased emphasis on longer-term market exploration of next-generation devices, platforms and user experiences. Nokia still plans to ship a MeeGo-related product later this year.
New leadership team, operational structure
This new strategy is supported by significant changes in Nokia’s leadership, operational structure and approach.
The Nokia leadership team, previously the group executive board, will consist of the following members: Stephen Elop, Esko Aho, Juha Akras, Jerri DeVard, Colin Giles, Rich Green, Jo Harlow, Timo Ihamuotila, Mary McDowell, Kai Oistamo, Tero Ojanpera, Louise Pentland and Niklas Savander.
Alberto Torres has stepped down from the management team, effective February 10 to pursue other interests outside the company.
The renewed governance will expedite decision-making and improve time-to-market of products and innovations, placing a heavy focus on results, speed and accountability, the statement said.
New company structure
As of April 1, Nokia will have a new company structure, which features two distinct business units: Smart Devices and Mobile Phones.
They will focus on Nokia’s key business areas: high-end smartphones and mass-market mobile phones. Each unit will have profit-and-loss responsibility and end-to-end accountability for the full consumer experience, including product development, product management and product marketing, according to the statement.
Smart Devices will be responsible for building Nokia’s leadership in smartphones and will be led by Jo Harlow. The sub-units now in Mobile Solutions to move under Smart Devices include Symbian smartphones, MeeGo computers and strategic business operations.
To support the planned new partnership with Microsoft, Smart Devices will be responsible for creating a winning Windows Phone portfolio, the statement said.